Most experienced investors target 8–12% cash on cash return as a baseline for leveraged rental properties, though this varies significantly by market and strategy. In high-appreciation coastal markets, 4–6% CoC is commonly accepted because investors are banking on equity growth. In cash-flow-focused Midwest or Southeast markets, 10–15%+ CoC is achievable. Below 6% CoC on a leveraged deal generally signals thin margins that leave little room for vacancy, repairs, or rate increases. Use this calculator to stress-test your assumptions — model a 10% vacancy rate and a 1% annual maintenance reserve to see your downside CoC before committing.